STAFF at a Scarborough store were on red alert to raise as much money as possible for the British Heart Foundation.
Workers at M&S in Newborough wore red to work instead of their usual black uniform, held a cake sale and put out collection buckets at the tills.
The event was organised by 23-year-old Amelia Scholey, who had a heart transplant in her teens and has just set up Amelia’s Campaign.
The campaign aims to raise £10,000 to mark the 10th anniversary of Amelia’s transplant and also encourage people to sign up for a donor card.
The “Red Day” at M&S raised £60.85 which will go to the British Heart Foundation, one of Amelia’s Campaign’s chosen charities.
Amelia, who works in the cafe, said: “It was really good and the majority of the staff took part one way or another.
“A lot of customers were asking us what it was all about so we got some good publicity from it too.”
M&S has now made Amelia’s Campaign their chosen charity of the year.
All the money raised will go towards the British Heart Foundation and Live Life Then Give Life - two charities which are closely involved with heart disease and organ donation.
This year marks the British Heart Foundation’s 50th birthday and to celebrate it has launched the Mending Broken Hearts appeal to raise £50m.
Amelia’s Campaign will be holding a series of tombola events outside the store on March 5, 8 and 12.
On April 16 there will be an Easter egg tombola.
If you would like to support the campaign by donating tombola prizes or by organising a bag packing session please email email@example.com