SCABOROUGH has become the first town in Yorkshire to launch its own Beach Club.
The scheme, which started this week, has been created to provide sports activities throughout August on Scarborough’s North Bay.
Taking place in front of the Beach Management Centre, the Club is aimed at four to 16-year-olds, both local and visiting.
The Beach Club has signed up a number of local sports coaches, catering for a variety of activities including rugby, football golf, tennis, and martial arts.
Karen Weech, Scarborough Beach Club organiser, said: “Collectively the opportunity is for us to further enhance the visitor experience in Scarborough, and also to stimulate repeat visitor numbers.
“If children have a positive experience with a place the parents will be more inclined to return.
“Engaging children and keeping them active is key to health and well-being, and this sends out a very positive message about all the organisations involved in this unique initiative.”
Gary Verity, chief executive of Welcome to Yorkshire, added: “We are thrilled to support the Scarborough Beach Club which will be great fun for young visitors to the coast this summer.
“This is the first club of its kind to come to Scarborough and will really enhance the family holiday experience. We also hope it will encourage people to stay longer and return again and again. I am sure it will be a huge success.”
The Scarborough Beach Club runs daily until September 2. For more information visit any Tourist Information Centre in Scarborough.