Football fever has hit Scarborough as England joust against Europe’s elite - and the town’s pubs are already hitting the target in the trade battle.
Pubs across Scarborough reported solid business as supporters came out to cheer on England in their draw against France at the Euro 2012 Championships on Monday.
Landlords had forecasted a potentially quieter tournament than previous years as the patriotic fervour gives way to recession-fuelled customer cost-cutting and cheap supermarket alcohol deals.
However, Danny Smith, manager of Scholars, in Somerset Terrace, said the bar was full throughout the match.
He said: “We were very busy.
“It is always an unknown quantity and I had extra staff on, which I am now relieved I did because of the volume of people we had in.
“Everyone left in an optimistic mood which bodes well for the rest of the tournament.
“We’re now all looking forward to the next game against Sweden.”
Harriet Richmond, from ItisItis, in Castle Road, said they were happy with their evening.
“We had around 70 people in for the England game and were quite busy throughout.
“They had definitely come for the football and we always get good numbers when these games are on.”
However, Jimmy Rice, who runs the Castle Tavern in Castle Road, was more reserved.
He said the pub attracted a number of fans for the Group D game, but feared supermarket offers would continue to drive more away.
He said: “We had an increase from when the friendly against Belgium was on, but, because the games are not on Sky, people are not going to the pubs as they might once have done.
“They are going to the suppermarkets and getting their deals and choosing to watch the matches at home.”