A series of free workshops aimed at helping Moors tourism, retail, food and creative business thrive gets underway next month.
Run as part of a new project from the North York Moors National Park Authority, the half-day sessions are aimed at helping participants attract more higher spending visitors, to get visitors to stay longer and spend more and to encourage them to keep coming back.
“We’ll be tackling these aims by considering what makes the area special and different,” said tourism marketing expert Susan Briggs, who is running the eight initial workshops.
“This project focuses on local distinctiveness: we’ll show people how this can benefit their businesses as well as the local area. We’ll also outline the next stages of the project, and how they can get involved.
“Everyone’s contribution is valuable. There are no right or wrong answers. We’re collecting anecdotes, images, videos, lists and ideas about what makes one place different to others. Visitors increasingly want direct recommendations and insider knowledge – this is exactly what we’ll help to encourage.”
The workshops kick off on Monday, October 8 at the Downe Arms in Wykeham between 1.30pm and 3.30pm, before heading across the North York Moors National Park region.