Business accelerating after stockist deal

130909a  Juliette Brown-Forden, centre, founder of soup company Hayloft Foods and winner of the YRN Business Accelerators competition, pictured with Sharon Baxter of Yorkshire Regional Newspapers, and Simon Bull, managing director of Castle Associates, and a business mentor, in Juliette's new premises on York Road Industrial Estate, Malton.   Photo by Andrew Higgins    26/02/2013
130909a Juliette Brown-Forden, centre, founder of soup company Hayloft Foods and winner of the YRN Business Accelerators competition, pictured with Sharon Baxter of Yorkshire Regional Newspapers, and Simon Bull, managing director of Castle Associates, and a business mentor, in Juliette's new premises on York Road Industrial Estate, Malton. Photo by Andrew Higgins 26/02/2013

The winner of a scheme to accelerate local businesses is moving forward after securing their first Scarborough stockist alongside a move into new premises.

Hayloft Foods was one of the winners of the Scarborough News Local Business Accelerators initiative, which awarded free advertising and business mentoring to three new businesses.

Since winning the competition the food producer, which specialises in soups, chutneys and pasta sauces, has moved into industrial premises in Malton Industrial Estate, allowing room for larger scale production.

The move has come just at the right time as Juliette Brown Forden, who set up the business in 2011, has secured her first Scarborough stockist. And the contract is with none other than last year’s Local Business Accelerators Scarborough winner Stepney Hill Farm.

Hayloft Foods products will now be available at from the farm shop in Stepney Road, and at the town centre outlet in Huntriss Row.

Ms Forden Brown said: “I am delighted to finally be able to sell my products in Scarborough.

“I have a lot of customers from Scarborough many of which have had to wait for farmers markets to be able to stock up on my soups. Its great that they can now buy them whenever they like without having to travel.”

Stepney Hill Farm joins a number of retailers stocking Hayloft Foods products in the region including Malton Relish, Lavenders in Thornton-le-Dale, The Farmers Cart in York and Fodder in Harrogate.

Ms Forden Brown says moving to industrial premises is a big step in the business’s expansion. She said: “It is just fantastic to have been able to finally move out of my kitchen at home and produce more food. The process and flow it a lot better and everything is more efficient.

“I’m working on increasing my stockist list with the ultimate goal being Waitrose.”