Business leaders’ tips for TV crown

THIS IMAGE IS STRICTLY NOT FOR PUBLICATION UNTIL TUESDAY 3RD MAY, 2011 Picture shows: l/r) ZOE BERESFORD,  JIM EASTWOOD, MELODY HOSSAINI (seated), ELLIE REED, GAVIN WINSTANLEY (seated), LEON DOYLE, HELEN MILLIGAN (seated), TOM PELLEREAU,  EDWARD 'ATTA' HUNTER, SUSAN RA (seated), VINCENT DISNEUR, ALEX BRITEZ CABRAL (seated), FELICITY JACKSON, NATASHA SCRIBBINS (seated), GLENN WARD & EDNA AGBARHA
THIS IMAGE IS STRICTLY NOT FOR PUBLICATION UNTIL TUESDAY 3RD MAY, 2011 Picture shows: l/r) ZOE BERESFORD, JIM EASTWOOD, MELODY HOSSAINI (seated), ELLIE REED, GAVIN WINSTANLEY (seated), LEON DOYLE, HELEN MILLIGAN (seated), TOM PELLEREAU, EDWARD 'ATTA' HUNTER, SUSAN RA (seated), VINCENT DISNEUR, ALEX BRITEZ CABRAL (seated), FELICITY JACKSON, NATASHA SCRIBBINS (seated), GLENN WARD & EDNA AGBARHA

SCARBOROUGH’s business leaders have been giving their views on the first firings in the new series of The Apprentice.

The popular BBC reality programme is once again a talking point as 16 candidates battle it out in the boardroom to win Lord Alan Sugar’s grand prize.

Unlike previous years a job with a six figure salary won’t be on offer, instead Lord Sugar is offering the winner a £250,000 investment to start their own company.

The show got under way this week with a two-episode special on Tuesday and Wednesday evenings.

The first task saw the two teams of candidates being given £250 to invest in fruit and vegetables as ingredients for their own products which they then had to sell.

Accountant Edward Hunter was the first to be fired after leading the boys to defeat. Then, on Wednesday, the hopefuls had to design their own mobile phone app, resulting in London estate agent Alex Britez Cabral getting the sack.

Scarborough businessman Malcolm Stephenson says he is a big fan of the show. He said: “It’s got a bit of criticism recently for being full of egos. You would think the entrants would have learnt by now to be a bit more down to earth!

“I think people who put themselves up first are really just putting their head on the block.

“It’s also very difficult for those who are genuine leaders to fall back in with the rest of the gang after being in control.

“It’s always interesting to watch, but I don’t now how true it is to reality. It’s more about making a programme than finding someone with a real ability to perform in business.

“But it certainly makes good television.”

Alan Pickering, managing director of tube bending engineers Unison, said: “I think the right decision has been made in both cases so far.

“Both Edward and Alex did not know what they were doing, and didn’t come across as having the potential to do well in business.

“I think those that stay relatively quiet in the first couple of weeks will do best as they just get on and work hard.

“At the moment my money is on Jim, he put himself forward to work, and stood up for himself which is important in business.”

Also a fan of Jim is Scarborough’s Handelsbanken branch manager Nick Sharples. He said: “At the moment my favourites are Jim and the girl who won the first challenge. I think the right people have gone so far. It just goes to show it doesn’t bode well in business to be too full of your own self importance.”