Businessman is aiming to take on giants with Best Before food

Affordable Foods opens on Victoria Road. Owner Tim Booth, Entertainer Paul Delaney and Investment Manager Simon Middleton. Picture Richard Ponter 141920
Affordable Foods opens on Victoria Road. Owner Tim Booth, Entertainer Paul Delaney and Investment Manager Simon Middleton. Picture Richard Ponter 141920
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A new store selling cheap and short coded food is to open in Upper Victoria Road.

Owner Tim Booth says he is hoping to slash the price of weekly shopping bills by selling no frills food at discount prices.

In tough economic times, short coded food shops have started cropping up across the country.

Put simply, short coded food is produce that is approaching its Best Before date. Mr Booth told the Scarborough News that as a Best Before date is an arbitrary date picked by a manufacturer, the food is perfectly fine to be sold.

He said: “We will be getting in lots of fruit and vegetables and also buying produce wholesale and selling it on from the shop.

“This is not about making money, I am not interested in being rich.

“The fact is that I can buy Coke or lemonade for 17p and don’t need to put the massive mark-up on it that you would find in a supermarket.

“This also applies to sweets, biscuits and tinned foods such as soups.

“The mark-ups on food are shocking and make no sense at all.”

It is legal under UK law to sell food approaching or having gone past its Best Before date. However, retailers cannot sell products past the Use By date.

Previously Mr Booth had an IT business on the site of his new Affordable Food shop and has called in an old friend to help him with the grand opening on Saturday.

He said: “Paul Delaney, a local entertainer, is coming down to put on a show for people coming to check us out.

“As I said, this is not about making money for me, these are hard times we are living in and everything is very expensive. If I make just enough to get by and can help people save money along the way then I will be a happy man.”

All are invited along to the grand opening on Saturday.