Worthy causes have been given surprise payments by supermarkets thanks to the success of the new Scarborough News.
The extra money was earned from sales targets given to the stores over a 13-week period.
Last week we revealed how newsagents and smaller stores had exceeded their sales targets for the newspaper.
All retailers took part in a scheme to promote the newspaper, which replaced the Scarborough Evening News last year.
The bigger title includes extra features such as extra nostalgia features, pets page, fishing and farming spotlights, quiz page, restaurant reviews, church news, aerial pictures and unusual museum exhibit of the week.
Claire Wardle, regional retail sales manager, said: “Each retailers’ target was based on their previous average daily sale plus a 65% increase. The industry average from previous projects like this indicated we should expect a 50% increase. We are delighted that so many retailers achieved more than this and have benefited financially for their hard work and commitment. Long may it continue! We would like to thank all The Scarborough News retailers and our readers for their support throughout 2012. Here’s to a successful 2013.”
Proudfoots donated their £486 to the chemotherapy unit of York Teaching Hospital; Sainsbury’s gave £591 to The Meeting Place charity in Scarborough; Morrisons gave £640 to Save The Children; Aldi gave £189 to the RNLI. Filey’s Tesco gave £339 to Cancer Research UK (see picture, page 102).
Retailers earned an additional £1,860 and raised a total of £2,707 for charity.
Join the growing band of people who get The Scarborough each week – you can save 25% off each issue, paying just 75p, by subscribing. You will receive vouchers to present to your newsagent. See page 47 to become part of The Scarborough’s success and call 0844 991 64 64 (payment is by direct debit) – or you can now pay using cash or card at our reception.