Pea farmers’ Tesco deal

farmers Paul Temple from Driffield and Zoe Harrison from Kilham.
farmers Paul Temple from Driffield and Zoe Harrison from Kilham.

PEA farmers from East Yorkshire are celebrating after securing a deal to supply 165 Tesco stores.

Farmers Paul Temple from Driffield and Zoe Harrison from Kilham are part of a consortium of 40 pea farmers from the across the region that form the Yorkshire Peas Company.

The company, owned by Swaythorpe Growers, is the UK’s first fully farmer-owned brand of peas, and will now have its products on the shelves of 165 Tesco stores across the North of England.

Further growth could also be on the cards with The Yorkshire Peas Company in talks with other supermarkets and independent retailers.

Swaythorpe Growers director Matthew Hayward said: “It’s a huge coup for us to sign this deal with Tesco. We’d spotted the rise in demand for locally-produced food and thought that trend could easily extend to the freezer.”

Simon Dryell, senior buying manager from Tesco said: “We are delighted that Tesco is the first retailer to launch frozen Yorkshire Peas.

“Almost half of our customers are buying more local products than they were five years ago and what better way to do it than to support 40 local farmers producing a product of great quality and freshness.

“We think they will be a great success and are proud to add them to our Yorkshire range.”