BOYES store in Scarborough threw open its doors to a crowd of eager bargain hunters as its February sale got under way yesterday.
The first customer through the doors was Ed Nelsey, of Newby, who had come to buy a chair especially for his wife, Shirley.
Mr Nelsey said: “My wife came down the other day and said this was the first chair she’d found that made her feel comfortable.
“I’m really pleased I’ve got it. I’ve saved £100 on the price - every little helps!”
The item was one of the store’s special “early bird” deals on offer.
Store manager Chris Golder said Boyes had had a good Christmas and were looking forward to a successful sale event this month.
He said: “We have two sales a year, in February and September, and we get deliveries every week, with special purchases on offer.
“We don’t get the queues we used to on a morning, but because the sale is on for a month I think people tend to spread it out a bit.”
With colder weather forecast - with the possibility of snow - Mr Golder was expecting items such as sledges and woolly hats to be flying off the shelves.
He said: “We have sledges in every year and they normally sell out. But we’ve not had the snow yet!”