SLEIGH bells may have stopped ringing but the tills have not as hundreds of shoppers continue to hit the Scarborough sales.
Westborough was awash with sale carrier bags yesterday as scores of shoppers hunted for a bargain.
Next, in the Brunswick Shopping Centre, was the first of the retailers to slash its prices - opening at 6am on Boxing Day.
Other shops, such as Marks and Spencer, re-opened early yesterday morning and were soon filled with queuing customers.
The busy streets have been welcomed by Scarborough’s shops, and will bring a “seasonal boost to Scarborough’s economy” according to Scarborough Camber of Trade president Janet Jefferson.
One of those to hit the sales early was Marcell Waterman, 42, of Falsgrave.
She was one of the first through the doors of Next at 6am on Boxing Day and was back in town yesterday to grab yet more bargains.
Ms Waterman said: “The Next sale is excellent this year. I always go sale shopping as you get better value, and this year it has been very good in Scarborough.”
Scarborough couple Michelle Hollis, 26, and Martyn Ferrey, 29, of Eastfield, were equally impressed with what was on offer.
They said: “We don’t normally go sale shopping but we found someone to look after our kids, and thought we would come and see what we could find.
“It seems to be very good, and its very busy which must be a good thing.”
It was not just locals who were enjoying Scarborough’s sales.
Holiday makers Maureen Corfield, Deborah and Wayne Gough and Andrew Sayles had travelled from Leeds to get a bargain at the seaside.
Mr Gough, whose mother Carol Turner lives in Filey, said: “We are on holiday, staying in Cayton, and decided to do some sale shopping. We actually prefer shopping here to Leeds. It is busy but not as mad as it gets in city centres, and there is plenty of choice.”
Sales will continue in Scarborough in to 2012 with the traditional New Year sales starting on Sunday January 1, and bank holiday Monday 2.