SCARBOROUGH was the third most visited place in the UK last year, according to official figures.
Statistics from Visit England put Scarborough at number three in the list of most visited towns and cities during 2010.
Proving itself as a tourism hotspot, Scarborough beat many high profile destinations including York, Liverpool, Newcastle, Bath, Newquay and the Isle of Wight.
The town was beaten only by London and Blackpool.
Scarborough was also placed at number three in this list of destinations where tourists spent most money.
According to the figures, in 2010 Scarborough had 1.253 million trips of more than one night by UK residents, who spent a total of £225,000 in the town.
Graham North, chairman of the Scarborough Forum of Tourism and the Urban Renaissance Executive, said: “These are great results for Scarborough.
“It is no surprise to see the town at number three, it is just down to all the hard work that has gone on over the last few years.
“There is a lot going on in Scarborough at the moment and a lot of investment, especially in tourism, which is really good news for the town.
“Now we have attracted visitors to the town, our plan going forward is to find new and inventive ways of make them spend their money in the town during their stays.”
Janet Deacon, area director of Welcome to Yorkshire, added: “I think it is absolutely excellent that Scarborough is in the top five, never mind third.
“We will continue to work hard and move up to the top.”
However while Scarborough soared to third place in the most visited list, the town did see a fall in the number of overnight stays.
The figure dropped by 14 per cent from 1.463 million in 2009 to 1.253 million.
Equally, although it reached third place again in the spend figures, the amount actually spent fell from £270,000 to £225,000 last year.