A new venture set up to promote the town’s independent traders believes that if every Scarborough resident spent £5 a week on the high street it would put £10.6 million a year into the local economy.
Totally Locally Scarborough has launched with more than 150 businesses taking part in a ‘fiverfest’ - 10 days of offers to bring people into the town and get them spending.
It will be the first in a series of initiatives the Totally Locally Scarborough project is hoping to host throughout the year to promote the town and drum up extra trade.
The offers finish at the end of trading on October 17 before the group starts gearing up for a big Christmas promotion that it has in the works.
The idea is that shops taking part in the promotion can show off what they do, how good they are and what good value they can offer as well as attract a bit more trade and it has been calculated that if everyone in Scarborough spent £5 per week in the High Street it would bring £10.6 million into the local economy
Co-organiser of Totally Locally Scarborough, Jo Swift, said she had been overwhelmed by the amount of support from the businesses in the town.
She said: “We hoped that we would get about 40 businesses involved to begin with but to end up with 150 is just unbelievable.
“What we are trying to get across to people is that we are not anti-big business.
“What we are saying to them is that is you spend £100 a week in Tesco, then try to spend £95 a week there in the future and spend the other fiver in a local, independent shop.”
Jo, who runs Mainprizes Fish Merchants, in St Thomas Street, is one of six people who sits on the committee of the Scarborough collective and they are hoping to follow in the footsteps of other local groups that have thrived in Malton and Whitby.
She added: “The Whitby was has done really well since it launched and the Malton one has been running now for two years I think so we are hoping to learn from them and to make a success of it in Scarborough.
“I have already spoken to one business taking part in the fiverfest that said they were dead last week but had five people in on Tuesday. Another has told me they have sold 23 of their items in the promotion in the first three days, so it is working.
“We have been constantly reprinting the fliers as more people keep signing up every time we go into town.
“Once the fiverfest has finished we are on with planning for Christmas and hope we will be able to announce something in November.”
The group is always on the look out for more businesses to join up and for more information see www.facebook.com/TotallyLocallyScarborough