Yorkshire Cancer Research has been announced as the official charity partner of Scarborough Open Air Theatre.
The partnership is set to bring unprecedented exposure to the charity, with more than 40,000 people expected to attend concerts throughout the summer.
The 6,000-capacity theatre will host a variety of top acts during the 2015 season including Jessie J, Alfie Boe and Tom Jones. Boyzone are set to headline this coming Saturday.
Yorkshire Cancer Research will have its logo displayed at the side of the stage and a special collection will be held at Tom Jones’ performance.
The charity, which marks its 90th anniversary this year, is dedicated to working in partnership with researchers, scientists and clinicians, the NHS, public health bodies and other charities to make life-changing improvements to cancer outcomes in Yorkshire.
Charles Rowett, the charity’s chief executive officer, said: “We are delighted to have been chosen as this year’s charity partner for the Open Air Theatre.
“We’re very proud to be associated with such a unique and historic Yorkshire venue. It’s a fantastic opportunity to spread the word about how we’re helping Yorkshire’s cancer patients and we’re hoping everyone will dig deep and help us raise as much as possible at the Tom Jones concert.”
Cllr Andrew Backhouse, added: “The Open Air Theatre team is pleased to be able to support Yorkshire Cancer Research as the venue’s official charity partner for 2015. We hope the partnership will raise awareness of the vital work the charity carries out and we know we’ll be able to count on the generosity of concert goers to donate what they can afford to give.”