Police have released CCTV images in a bid to trace a man who attempted to steal a trolley full of alcohol from a Scarbrough supermarket.
The man tried to leave Tesco, in Westwood, with a trolley containing bottles of spirits hidden under groceries at 4pm on December 27.
However members of staff noticed he failed to pay and followed him to the car park.
The man then abandoned the laden trolley and ran off.
Police suspect he is part of a group of travelling criminals who have targeted other stores, including Filey Tesco.
The suspect is described as being of Eastern European appearance, with tanned skin, short dark hair, aged mid-30s, medium to stocky build and about 5ft 8in tall. He was wearing a blue coat, and dark tracksuit bottoms.
It is believed he may have been accompanied by two other men with a similar description, one of whom was about 5ft 10in tall with a skinny build, aged about 40, wearing pale blue jeans with a blue hooded top which is grey inside the hood.
Other supermarkets in the county have been put on alert about the incident as it is likely the suspect and his accomplices are travelling around and will strike again soon.
Anyone who can help is asked to call police on 101, select option 2, and ask for Rebecca Lalor, or ring Crimestoppers anonymously on 0800 555 111, quoting reference number 12120217888.