Dogs take the lead!

Dated: 07/10/12''The Pets at Home store in Scarborough smash the world record for the longest dog lead with a whopping 2 mile long leash, more than 4 times longer than the current record. Store manager Mike Southwick is pictured at the front with Colin, a 2 year old miniature dachshund and Colin's owner, Alexandra Jane from Whitby.'''' NOT AVAILABLE FOR PRINT SALES
Dated: 07/10/12''The Pets at Home store in Scarborough smash the world record for the longest dog lead with a whopping 2 mile long leash, more than 4 times longer than the current record. Store manager Mike Southwick is pictured at the front with Colin, a 2 year old miniature dachshund and Colin's owner, Alexandra Jane from Whitby.'''' NOT AVAILABLE FOR PRINT SALES

A world record for the longest ever dog lead has been set on Scarborough’s North Bay beach.

Mike Southwick, manager at the Pets at Home Scarborough store in Seamer Road, worked with pet specialists to create the lead which spans two miles – more than four times the previous world record of 686 metres.

The new bright green lead measured 3,371.5 metres and the first dog to wear it was Colin, a Miniature Dachshund, owned by Alexandra Jane from Whitby.

Mr Southwick explained: “All of our Pets at Home stores in the North East asked customers to pay £1 to enter the draw for their dog to be photographed at the head of the lead.

“All money donated will go to Support Adoption For Pets, the charity established and supported by Pets at Home.”

A total of just over £4,500 was raised during the collection.