Hundreds of people in Scarborough helped to smash the world record, for the most sandcastles built in an hour, by more than 100.
They built 683 sandcastles in the South Bay within the time limit – beating the previous total of 571 which was set last year by the people of Duncannon in Ireland.
Anne-Lise Rouse, a Guinness World Record adjudicator, said all who took part did very well.
She added: “I’m really impressed. The weather conditions could have been terrible but it’s been brilliant – the sand is damp but it makes the sandcastle last longer.”
The record attempt was organised by Yorkshire Water – together with organisations such as local councils, the Environment Agency, the Rural Affairs Forum and Welcome To Yorkshire – as part of the A Coast To Boast About initiative which aims to make Yorkshire’s beaches the best in Europe.
Lee Pitcher, Yorkshire Water’s regional manager, said one of the reasons behind the world record attempt was to get people enjoying local beaches. He said: “It’s about getting kids back here and enjoying the environment.”
He added that various projects, representing a £110 million investment in waste water treatment facilities, was going well. “We’ve already completed the first stage of the investment at Burniston,” he said.
Janet Deacon, an area director with Welcome to Yorkshire, welcomed the investment and said: “It is certainly going to put it at the forefront of UK destinations. The work is going to make us stand out with one of the best beaches in the world.
“It’s good that there are a lot of people here today. It’s good to get out into the fresh air and see all these sandcastles.”
Cllr Janet Jefferson agreed that it was a good turn out by people and added: “If we’d have done it in term time we could’ve got the local schools involved. As a resident and a councillor I very grateful to the investment Yorkshire Water is making to make the beaches we are so proud of excellent.”
Organisers had been hoping to break the 1,000 mark but were pleased that the final total of 683 was still enough to break the record.
Each sandcastle had to measure 2ft high and be 2ft wide and be topped off with a turret.
To qualify all sandcastle’s had to stay standing for 60 minutes after the hour was up for them to be included in the official count.