Book shops in Scarborough have been enjoying “phenomenal” sales as readers rush out to buy the latest craze in literature - the Fifty Shades trilogy.
The first book Fifty Shades of Grey, by debut author EL James, made headline news after it became the fastest selling novel for adults of all time, selling a million copies in the UK.
In total the trilogy has sold 4 million copies on our shores as well as shifting 15 million in the US and Canada, and there has just been an extra UK print run of 2.75 million copies to meet demand.
With its erotic content the books aren’t to everyone’s taste, but there’s no denying its global popularity. And now the craze has spread to Scarborough.
Last week Fifty Shades of Grey was unavailable to buy anywhere in the town with WH Smith, Waterstones, and supermarkets Tesco, Sainsbury’s and Morrisons all selling out. Now back in stock the books are once again flying off the shelves.
As a result Scarborough’s WH Smith, in Westborough, has enjoyed is biggest week ever. Store manager Russell White said: “It has just been extraordinary. Last week was our biggest ever for book sales. And I don’t think it’s peaked yet.
“Fifty Shades Darker is now becoming our best seller as people move to the second book. Its a phenominal seller. People are really interested in finding out what its all about.”
Scarborough’s Waterstones is also enjoying a boom of new customers, selling more than 2,000 copies of the books.
Senior book seller at the Westborough store Janet Watling said: “The company sales as a whole are up because of the trilogy, and here in Scarborough we have had two or three really good weeks. People are coming in because of all the hype, and our footfall has increased.
“We are getting people through the doors who probably would never have come in before. They come and ask where the Fifty Shades books are. It’s great.”
The books have also been a success at Scarborough Library, in Vernon Road, where Fifty Shades of Grey has a waiting list stretching to 71 people.