A SCARBOROUGH scheme providing invaluable support for serving members and veterans of the armed forces has received a huge capital gain.
The Heroes Welcome campaign, set up in 2008 by the South Bay Traders’ Association, with support from the Evening News, has hit the streets of London via car stickers after backing from the Licensed Taxi Drivers Association.
And the deal has been swiftly followed by help from the Suffolk town Woodbridge and Watton, in Norfolk, with the latter seeing General Sir Richard Dannatt, the former British Army chief of General Staff, on board for its promotion.
The moves now mean the scheme now has more than 40 towns showing their support, including Wootton Bassett, in Swindon, Blackpool, Stockport, Weston Super Mare and Bury St Edmunds.
John Senior, a former major with the 16 UK Air Assault Brigade, co-ordinates for the scheme and said he was continually amazed by the sheer volume of support given throughout the country.
He said: “When we started out we knew we would have some support from businesses and local people.
“But it has been extremely gratifying to see the volume of towns across the country who are now demonstrating their support.
“You can say thanks to a fireman or police officer at the scene but for servicemen and women who do their work further away, it’s harder.
“It’s up to each and every business how they choose to get involved and from the soldiers’ point of view they are just happy with the recognition, although discounts in restaurants and taxis mean a lot.
“But this is not just a discount scheme, it is the vehicle for the community to show their support for the armed forces and I know that a young soldier arriving home at a cold station late at night will be warmed up just by seeing one of the stickers in a window.”
Scarborough Army officer Lt Col Toby Gray, of 1st Battalion, Coldstream Guards, added: “Seeing the stickers in places like Scarborough is very welcoming.
“I know that and when my soldiers see them they will know they will be treated kindly.”