A scheme born in Scarborough to support servicemen and women, which has since been adopted across the country, has now spread to the Capital.
London Black Cab Drivers have announced they will be supporting the Heroes Welcome initiative as of next week.
Heroes Welcome was instigated by Scarborough businessman and former TA major John Senior to encourage businesses and communities to show a warm welcome to members of the British Armed Forces by offering a discount in some way.
After being adopted by more than 30 cities, and recently signing up Gibraltar as part of the scheme, Heroes Welcome has now officially welcomed on board the Licensed Taxi Drivers Association.
The partnership was formalised at a gathering of the country’s leading publishers and printers for the launch of a Heroes Welcome in London which was held at a St George’s Day Lunch, at the Dorchester Hotel.
The launch was also supported by invited members of the Armed Forces, the Band of the Life Guards, and Royal Trumpeters. Also among the Guests of Honour for the day were pensioners from the Royal Hospital Chelsea and the well known fundraiser Major Phil Packer MBE.
Mr Senior said: “We are delighted to have London Black Cabs on board, their show of support will mean a great deal to Military personnel serving in the capital.”
Peter Howell, organiser of the St George’s Day Dorchester Lunch added: “The St George’s Day Luncheon Club is proud and honoured to support the Heroes Welcome campaign in its initiative with the Licensed Taxi Drivers Association.”
Heroes Welcome in London stickers will begin to appear on Black Cabs in the Capital from next week.
London taxi driver Terry Claridge said: “Heroes Welcome is a great idea and I am already wearing my sticker with pride, honouring our brave servicemen and women like this is the least we can do.
“I have volunteered to hand out stickers around the ranks so have a stack of them in my Cab!”
General Lord Dannatt, Constable of the Tower of London added: “A simple show of support which is much appreciated by serving members of the Armed Forces and their families.”