Mums and babies support campaign

Breast feeding support workers were promoting breast is best, in Scarborough Hospital today. From left, Jacqui Mortimer(infant feeding co-ordinator),  Sarah Cliffe, Rebecca Grayshaw, Nina Shaw with daughter Scarlett, 20mths, Steve Hogarth (head of midwifery), Tracey Mitchell, Ann Kelly (maternity support worker), Katie Riley, and front, Joan Fenton, community midwife, holding baby Jessen Mitchell, 6 months.  Picture by Andrew Higgins  112516a    21/06/11
Breast feeding support workers were promoting breast is best, in Scarborough Hospital today. From left, Jacqui Mortimer(infant feeding co-ordinator), Sarah Cliffe, Rebecca Grayshaw, Nina Shaw with daughter Scarlett, 20mths, Steve Hogarth (head of midwifery), Tracey Mitchell, Ann Kelly (maternity support worker), Katie Riley, and front, Joan Fenton, community midwife, holding baby Jessen Mitchell, 6 months. Picture by Andrew Higgins 112516a 21/06/11

PEOPLE of all ages showed their support for a breast feeding awareness campaign at Scarborough Hospital.

Supporters held a ‘Breast is Best’ stand at the hospital, complete with knitted breasts to catch the eyes of women attending the antenatal clinic.

As well as talking about the benefits of breast feeding the 16 peers on hand were also trained to give advice about women experiencing trouble breast feeding.

The stand was visited by both new mums and mums to be, and was also supported by Scarborough Health Trust chairman Sir Michael Carlisle.

Jacqui Mortimer, Infant Feeding co-ordinator at Scarborough Hospital said: “The promotional day went very well.

“We had quite a lot of ladies come by, and we were also able to hold a prize draw after one of our supported collected donations from local businesses.

“Thanks to events like this we are starting to get the message across as rates are climbing steadily.

“We have gone from 61 per cent instigation rate in December to 66 per cent now so the message is being drip fed through to mums.”