Councillors have today agreed to take on a new partner to help run Scarborough Spa and Whitby Pavilion.
Sheffield International Venues (SIV) operates one of Europe’s largest portfolios of sports and entertainment venues, which includes the renowned Sheffield City Hall, Ponds Forge International Sports Centre and Don Valley Stadium.
It already deals with 4.5 million customers annually and has built up an international reputation for managing complex elite sporting and entertainment environments, championing community participation and sport development, and managing large conferences and events.
Subject to contracts being formalised, the business will enter into a 10-year agreement with Scarborough Borough Council to run the two venues and the Scarborough Spa Cliff Lift on a 50/50 profit share basis, with the partnership expected to begin formally this October.
In the first year of the partnership, the company has already pledged to invest more than £700,000 in refurbishment work at Scarborough Spa and Whitby Pavilion.
The council has stated that jobs will be protected, with greater opportunities for career progression.
Staff and local trade unions have already been consulted on the proposals during the last year and are happy with the outcome of the tendering process.
The new partner has pledged to grow the business through investment in the programme of both venues, while maintaining community use and strengthening links with the many community groups who already use the venues.
Scarborough Borough Council’s cabinet portfolio holder for tourism and culture, Cllr David Chance, said: “SIV’s selection by Full Council follows a rigorous, year-long market testing and procurement process in which they were the stand out candidate.
“With more than 1,000 staff and a portfolio of 19 venues, SIV has considerable experience of managing and developing entertainment, conferences and large events.
“By being part of a wider family of venues and with SIV’s specialist expertise and input in areas such as marketing, we believe we can develop the two venues in many more ways, which will be good for users and stakeholders and good for tourism and the wider economy.
“I appreciate how precious the Spa and Pavilion are to residents, which is why no stone has been left unturned throughout the market testing and tendering process and I firmly believe this represents an exciting new dawn which will greatly enhance both venues.”
Chief executive of Sheffield International Venues, Steve Brailey, added: “We are really excited at the prospect of working with Scarborough Borough Council to develop a partnership to operate these two well known leisure and entertainment facilities.
“The contract reinforces our position in providing first class leisure and entertainment services to communities and we look forward to delivering our product to the existing, and new customers of these venues. “We have developed a strong track record and reputation with a range of partners which has seen successful delivery in the leisure and entertainment sector over many years.
“We are confident this new partnership will help deliver a premium experience for the visitor and a quality service that will provide differentiation from other attractions in the area.”