EMERGENCY services in Scarborough have teamed up with the Crown Spa Hotel to launch a Christmas drink driving awareness campaign.
Representatives from North Yorkshire Fire and Rescue, Yorkshire Ambulance Service and North Yorkshire Police got together to create a poster campaign warning people of the dangers of driving under the influence.
Hotel manager David Chambers has given his backing to the campaign by offering free soft drinks to all designated drivers who come to the Crown Spa’s Christmas party nights.
Firefighter Chris Spurden said: “We will be visiting as many businesses as possible and asking them to display posters to help us get the message across.
“Many of the local hotels such as the Crown Spa, Royal, Grand and Palm Court have agreed to display posters and give out information to discourage drink driving and promote the idea of a designated driver.
“We are encouraging other establishments who put on Christmas parties to do the same.”
The campaign will also feature a hard-hitting demonstration in Scarborough town centre on Thursday December 22.
It will feature a simulated rescue from a crash caused by a drink driver and members of the public will also have the opportunity to have a go in a reaction tester, which demonstrates how a driver’s reactions are slowed when under the influence.
Marc Warren, fire station manager for Scarborough District, said: “I have been very impressed by the enthusiasm of the people involved in organising the event, many of whom have put in extra unpaid hours in order to make the event happen.
“I think this shows just how strongly they feel about the issue and want to prevent further injuries and fatalities this year.”
He added: “I’d like to thank Scarborough town centre manager, Nick Taylor, who offered us a prime location in the heart of the town centre on potentially one of the busiest shopping days of the year.”