Spectacular events planned to kick-start the Christmas season

144636f'Santa arrives at Scarborough Harbour'As popular as ever,Santa makes his way through the crowd stopping to chat to children 'Picture by Neil Silk'15/11/14
144636f'Santa arrives at Scarborough Harbour'As popular as ever,Santa makes his way through the crowd stopping to chat to children 'Picture by Neil Silk'15/11/14
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Scarborough’s Christmas light switch-on is promising to be the biggest to grace to the town in a number of years.

It kicks off with the annual switch on of the lights in the town centre at 6pm on Thursday December 4, to coincide with the first late night shopping evening of the month.

An outdoor pop-up cinema, projected above the Thomas the Baker shop on the corner of Aberdeen Walk and Westborough will be in operation from 4pm until 9pm, showing a variety of family Christmas films.

In a first for the town the star of the legendary ‘Holidays are coming’ advert.

The iconic Coca-Cola Christmas truck will be stopping off in Scarborough as part of its national tour on Sunday December 7 between 10am and 5pm.

The truck will be located in the Westborough precinct outside the Brunswick Centre and Poundland and the area will be transformed into a magical winter wonderland.

People can get up close to the truck and have their picture taken with it, which they can download afterwards.

Children under 12 years old will need an adult to collect their photo online.

On the weekends of December 6/7 and December 13/14, the top of Westborough will be transformed into a traditional Christmas market. The quality stalls, many featuring locally made produce and crafts are set to tempt shoppers with the sights, sounds and smells of Christmas.

The market will operate from 9am until 5pm on both Saturdays and from 10am until 4pm on both Sundays.

On Thursday 4, 11 and 18 December the town centre will be open for late night shopping, with some retailers opening until 8pm and some until 9pm.

The pop-up cinema will also be in action on each of these evenings.

Nick Taylor, Scarborough Borough Council investment manager, said: “We’ve worked really hard this year to improve the town centre offering in the run up to Christmas, introducing the pop-up cinema and a quality, traditional Christmas market.

“We are particularly excited about the visit from the Coca-Cola Christmas truck.

“We are confident that it will attract extra people into the town centre that weekend to benefit local businesses as well as create a wonderful atmosphere for all the family to enjoy.

“People can get involved in spreading the excitement of the truck stop by tweeting using the hashtag #holidaysarecoming.”