NATIONAL park chiefs are launching a major charm offensive to attract more tourists to the North York Moors in a bid to reverse dwindling numbers of visitors amid the economic slump.
A new head of promotion and tourism role has been created at the North York Moors National Park Authority as it prepares to launch a major marketing campaign in its 60th anniversary year.
The authority is looking to strengthen its brand nationally and to boost the already hugely important tourism industry.
The campaign will include developing its partnership with Welcome to Yorkshire, improving road signage and bolstering its online presence with a focus on social media, including Twitter and Facebook.
It will also shine a spotlight on a series of major improvements to its visitor centres at Sutton Bank and Danby, including the creation of a £175,000 exhibition which is set to be completed in the spring.
Work on the new attraction started earlier this month and it is being carried out as part of the Lime and Ice Project.
The project has been awarded £500,000 in Lottery funding to run until 2013.