Scarborough police are appealing for witnesses following a robbery at the Premier Store in Victoria road.
At around 6.30am on Tuesday February 19, a man walked into the store and produced a knife, and at the same time demanded the contents of the till, cigarettes and alcohol.
There was very little money in the till and the offender fled the store without any cash, but with cigarettes, two bottles of Jack Daniels and a lighter, making his way along Norwood Street.
The suspect is described as around 6ft 2in, of heavy build and was wearing a grey tracksuit and hoodie, with a scarf around his face.
Police are appealing for witnesses and for anyone with any information to contact them.
Detective Constable Jeremy Pratt, of Scarborough CID, said: “Although the suspect did not threaten the man with violence, the mere production of a knife was an extremely frightening and traumatic experience.
“It is completely unacceptable for members of the public, going about their work, to be subjected to crimes of this nature.
“We are determined to bring the person responsible to justice and are asking for the public’s help to identify him.”
Anyone who witnessed the robbery or saw a man matching his description in Victoria Road or the surrounding area is asked to get in touch.
Similarly, anyone who knows who is responsible is urged to contact the police without delay.
Please call North Yorkshire Police on 101, select option 2 and ask for Scarborough CID, quoting reference number 12130028025.
Alternatively, if you prefer to remain anonymous, you can call Crimestoppers on 0800 555 111 or online at www.crimestoppers-uk.org