Scarborough scheme goes around the world

FAR AND WIDE ... Top is Adverset MD John Easby. John Senior, staff Lindsay Mason, Matt Wade, director Bryan Hodgson
FAR AND WIDE ... Top is Adverset MD John Easby. John Senior, staff Lindsay Mason, Matt Wade, director Bryan Hodgson
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SCARBOROUGH’S Heroes Welcome scheme – which supports members of the British Armed Forces – has now been adopted by the Falkland Islands.

The launch coincides with the 30th anniversary of the liberation of the islands, which is being commemorated this year with a number of special events.

The scheme, which encourages businesses and individuals to give a warm welcome to forces personnel visiting their town, started in Scarborough four years ago.

The man behind the initiative is retired Territorial Army major John Senior, who raised thousands of pounds for charity after serving in Afghanistan.

He said: “I feel delighted and privileged that Heroes Welcome is now up and running in the Falklands.

“Everything that will be used to promote the scheme - pop-ups, stickers, posters and leaflets - has all been sent over from Scarborough.

“The Falklands have very much wanted to get on board with it.”

The promotional material has been supplied by Scarborough company Adverset and the project is also supported by Qdos Entertainment and HQ Theatres. Heroes Welcome has also been backed by the Evening News since its inception, with the original logo being supplied by the newspaper.

Mr Senior, who runs the Golden Grid restaurant in Sandside, said he is delighted that the islands have taken on the scheme in what will be a very important year.

He added: “It will form part of the hosting package for visitors and other VIPs visiting the islands.

“Many people will be attending events, such as the ‘Signatures of Surrender’ in June and a remembrance ceremony in November.”

Heroes Welcome has now been adopted by scores of towns and cities nationwide, from Stirling in Scotland to Brighton and Hove on the south coast of England.

Mr Senior said: “It’s multiplying slowly but surely, with about two to three towns a month joining. The towns then launch the scheme themselves, with our help and support.”