ABOUT 50 students and staff from Hull University’s Scarborough campus played rugby and cricket mini-matches on the south-bay beach.
Kicking off just after high tide, they were hemmed in between the receding sea and the Spa wall.
In a chilly breeze, they kept warm by hurling themselves across the sand and drinking coffee served from a gazebo.
At least the bulldozers and trucks that are moving sand from one end of the beach to the other kept out of their way.
The event was organised as part of the third annual Universities Week campaign, which aims to increase public awareness of the wide and varied role of universities.
This year’s campaign looks at the contribution universities make to the Olympic movement, the sports industry and society as a whole.
Sports activity coordinator Scarlet Sutcliffe said: “It was great to see students and staff having fun playing sport together, making the most of the fantastic beach on the campus doorstep.
“The day went really well and we have some very positive feedback from students and staff,” Scarlett said. “With the Olympics fast approaching, the event has been a great opportunity to raise the awareness of higher education’s role in sport”.