The Stephen Joseph Theatre and Scarborough Council have joined forces to deliver a new tourist information point inside the theatre on Westborough.
The information point will be open from the first week in February following the closure of the tourist information centre in the Brunswick Centre.
It will operate for six days a week, all year round and will become the main town centre outlet for the sale of event and attraction tickets, provide general information about Scarborough and the surrounding area to visitors and residents, and sell visitor maps, books and local produce.
The theatre team will also work in partnership with the council’s Tourism Bureau to provide an accommodation booking service and a self-service facility in the theatre for accessing information from the Discover Yorkshire Coast website.
Councillors and officers had been looking at how to support the retention of a town centre tourist information service following a previous decision to close the Brunswick facility due to the fact it was not proving cost effective to run. It was therefore timely that,
Stephen Wood, Executive Director at the Stephen Joseph Theatre said: “We can’t wait to get started on this new joint venture with the council.
“We’re proud to play our part in providing a dedicated tourist information service for Scarborough and the wider area; it’s a great opportunity to attract new people to the theatre and to promote the many attractions and activities that our area has to offer.”
Janet Deacon, Scarborough Council tourism manager and area director for Welcome to Yorkshire added: “We are delighted that Stephen Joseph Theatre has come on board as a partner to provide valuable information to both visitors and residents. We are really looking forward to working closely with the theatre team to ensure that Scarborough continues to provide a first class tourist information service.”