FROM those initial bucket collections to online donations, Saint Catherine’s Hospice has significantly developed its fundraising methods over the past 25 years.
David Marshall, director of funding development, reflects on Saint Catherine’s silver anniversary year and the ways in which people can continue to support and keep in touch with the hospice from all around the world.
THIS has been a momentous 12 months for Saint Catherine’s Hospice as we celebrated our 25th anniversary.
Once again we have been overwhelmed by the generosity of people in the communities we serve as they responded to our silver anniversary appeal.
We set out to raise an extra £250,000 to fund our ongoing wish to provide hospice services closer to people’s own homes.
Across Scarborough, Filey, Whitby, Ryedale, Bridlington and Driffield people rose to that challenge.
Just as they have supported us over the past 25 years, so they have made this anniversary year a very special one.
This past 12 months has also seen the hospice develop the ways that we communicate.
While many supporters enjoy traditional contact through our popular newsletter and regular mailings, we appreciate that others are becoming familiar with different methods.
That is why we have set up our Facebook page at facebook.com/saintcatherineshospice and are working on our website at www.stcatherineshospice-nyorks.org.
These methods of communication make it extremely easy for us to stay in touch with our loyal supporters not only in this country but all over the world.
We get requests for calendars and Christmas cards, for example, from all over the globe.
This is also helping make it easy for people to support the hospice financially, as more and more people use our Just Giving link at www.justgiving.com/st-catherineshospice
We will continue to develop these newer methods of communication, harnessing things like text messaging to contact our supporters and make it simple for them to support us.
For many, the hospice’s network of 12 shops remains our main public face and we have carried out a facelift to those shops in recognition of that.
We have smartened them up with new signs and notice hangers.
The shops are now also able to Gift Aid donations. This means that if donors agree to Gift Aid their contributions, the hospice can claim an extra 25p in the pound from the proceeds when they are sold.
Our new hospice DVD is also being played in the shops, to give visitors a greater insight into Saint Catherine’s and the work we do.
Every penny given to support Saint Catherine’s is appreciated, especially during these challenging economic times.
With the continued support of our communities we look forward to providing hospice care in this beautiful part of the country for the next 25 years and beyond.
Director of Funding Development