Town joins in Twitter revolution

MORE organisations than ever are embracing the Twitter revolution in Scarborough.

Use of the social micro-blogging site, which allows users to communicate messages, known as ‘tweets’, in 140 characters or less, has seen a rapid rise in the town.

Organisations such as Scarborough Council and North Yorkshire Police use the site to send out vital messages, while smaller businesses have successfully used the site as a free marketing tool.

A Welcome to Yorkshire marketing team behind Scarborough’s Open Air Theatre has become one of the most prominent local micro-bloggers on the site in recent weeks, quickly amassing more than 350 followers.

Members of the Scarborough Twitter community have been busy submitting suggestions of acts they would like to see at the venue.

Acts including Noel Gallagher, Sting, Elbow and New Order are among the performers who have been suggested directly to the team.

Janet Deacon, area director for Welcome to Yorkshire, said: “Twitter seems to be getting bigger in Scarborough. People are more switched on and are realising how effective it can be. Even a lot of the older generation are tweeting now.

“Two of the acts we have booked - JLS and Olly Murs - attract a younger audience. The best way to contact them is by using the mediums they use. It’s worked really well.

“We’ve been sending out details to accommodation providers and they are tweeting it to their guests - it’s fantastic.

“The whole of the borough has been marketing the Open Air Theatre to get people staying in our hotels and visiting out attractions.

“I’ve just got an account. I haven’t used it yet - but I’m learning!”

One account, @Scarborough_UK, has tweeted over 8,500 times and has attracted 3,155 followers since it was created in April 2009.

Scarborough top tweeters

l@Scarborough_UK 3,355 followers

l@SeadogUpdate 2,471 followers

l@SMTrust 1,651 followers

l@ScarboroCouncil 806 followers

l@SENlivenews 802 followers

l@Scarborough_OAT 360 followers