PUB company JD Wetherspoon has lined up premises for its second bar in Scarborough.
The Watford-based chain spent £859,000 transforming the former Co-op in Westborough into The Lord Rosebery in 1997.
Now 13 years later the group is looking to open a second pub in the town.
Bosses at Wetherspoon have confirmed they have identified a site in Scarborough, though say it is too early to reveal where.
Spokesman Eddie Gershon said: “We have always felt a town the size of Scarborough has scope for more pubs.
“Our pub in Scarborough has been very successful and we have always felt we should be looking at expanding in to a second pub in the town, possibly even a third.
“We have identified a site in Scarborough that meets our criteria, however we cannot say where it is yet as everything is still in the very early stages.”
This month JD Wetherspoon reported record annual profits of £71 million in the year to July, based on total sales rising 4.3 per cent to £996 million.
The positive trend has continued into the new financial year and like-for-like sales have risen 1.5 per cent.
The group opened 47 pubs during the year to July and said it plans to open at least the same number in the year to come, including the new site in Scarborough.
Yorkshire is a key target area for the company, which has also identified sites in Whitby, Ripon, Wakefield, Driffield, Beverley, Pudsey, Mirfield, York, Morley, Horsforth, Halifax, Selby, Northallerton, Thorne, Ossett and Chapel Allerton.
Wetherspoon’s operations director Martin Geoghegan said: “We are having real success in Yorkshire.
“Yorkshire has been a really good area for us and in larger towns and cities, we can have more than one site.
“The vast majority of Yorkshire pubs have got people from the area running them.”
“They have progressed through the ranks.”
The company, which has around 775 outlets, created more than 2,400 jobs in the last financial year and said it expects to be one of the biggest and fastest growing employers in the UK over the next five years.
Scarborough’s current Wetherspoon pub, The Lord Rosebery, opening in May 1997 taking up the site of the former Co-op which shut on Christmas Eve 1995.
The pub was named after the ex-Prime Minister Lord Rosebery who opened the former Scarborough Liberal Club in the building in 1895, a few months after losing his premier position in the company.
Mr Gershon said he cannot say how the new pub will compare to Lord Rosebery.
He said: “We believe that all our pubs are sympathetic to the style and architecture of the building, which can range from empty hotels, banks, post offices, or anything.
“I can’t say what the new pub will look like yet but it will be befitting to the character of Scarborough.”