Two of the world’s leading designers travelled to Scarborough to speak about their ground-breaking work.
Malcolm Garrett and Martin Lambie-Nairn gave a presentation to an audience of students and design enthusiasts at Westwood Theatre, which is part of Yorkshire Coast College.
The Digital Scarborough event, organised by Patrick Argent and Nick Taylor, gave people chance to find out more about the background to familiar, well known graphics and artwork, such as the branding for BBC, Channel 4 and O2.
Mr Garrett made his name in the music industry, designing record sleeves for bands including Buzzcocks, Duran Duran and Magazine.
He told the audience how he started out as a student at Manchester Poly in 1977, screen printing posters for the Buzzcocks for them to put up on pub walls.
As the music industry changed, so did his work, moving from record sleeve designs to CD graphics for the Spice Girls and on-stage video backdrops for Heaven 17.
Mr Garrett also spoke about the shift towards digital, telling the audience about a magazine article he wrote in 1993 titled “The Book is Dead”.
He said: “It was before the internet really got going. It horrified a lot of people in my industry - they were secretly hoping that computers would go away.
“For me it where it was going. Twenty years on and we’re still getting there.”
Mr Garrett also spoke about one of his most challenging projects - creating a bus route map from scratch for the city of Dublin.
He also worked on rebranding the UK border at Stansted Airport, which was so effective that the Government actually renamed the entire department.
The second half of the lecture was presented by Martin Lambie-Nairn, who has designed countless on-screen identities for Channel Four, rebranded the whole BBC Corporation with the advent of digital channels and also created the branding for the O2 mobile network.
Mr Lambie-Nairn is also known for conceiving the original idea for the satirical political series Spitting Image, that ran from 1984 to 1996.
He spoke about the early days of his career, when he was a graphic designer on ITV’s Weekend World, using cardboard and letraset.
He explained that his work has covered a number of areas since, including graphic design, TV commercials, business advertising and TV production.
Mr Lambie-Nairn said: “One of the advantages of having done this thing for a long time is that you realise that there are the same principles which apply to each project - and it has nothing to do with technology.
“Creating stuff is as much to do with relationships as it is to do with skills. It’s about working with people.”
Mr Lambie-Nairn shared his four key considerations for any project with the audience. These are: start with understanding; keep it simple; do it differently and manage consistency.
The designer, who is based in London, spoke about how if was difficult to get people onside when he was charged with rebranding the entire BBC Corporation.
He said: “When working in any organisation, it’s courteous to involve people at the firm.
“You have to get these people onside before you start dishing out design instructions.”
He explained that the simplification and unity of the new BBC brand saved the company £1.8 million in a year in stationery costs alone.
Mr Lambie-Nairn and Mr Garret both said they were delighted to have had the chance to visit Scarborough for the first time.
Mr Garrett said: “I’m a huge fan of Victorian architecture and I’ve been very exciting about coming here.”
• Mr Garrett will be the special studio guest of Charles White AKA Dr Rock on his show on BBC Radio York this Sunday at 5pm.
The programme will be available to listen to on BBC iPlayer for a week afterwards.