SCARBOROUGH Athletic chairman Dave Holland is planning for success.
Holland is looking to the future after what has been a horrendous season on and off the field.
Things are now hopefully settling down for the Queensgate club, with new manager Rudy Funk currently waiting to make his mark.
Funk and Holland both have immediate aims for Boro, one of which is to book promotion from the NCEL Premier at the end of the 2011-2012 campaign.
Holland said: “This is still a new club, so as we progress we are learning all the time.
“The one reason I joined the club was to add a bit of structure and a business plan.
“In that plan, which was revealed last year, it said that we need to be ambitiously looking at achieving two promotions in three years.
“This season has been a difficult and a disappointing one, which has left us looking at two successive promotions if we are to achieve our aims.
“This was why we selected Rudy as manager. It was about his track record and the evidence of promotion he has had. As well as this it was about his personal commitment and his ambition.
“He is somebody who we think can achieve the goals we have and recover the situation.”
The club’s aims are all well and good, but the board still face the task of funding that push for promotion.
Holland added: “Funds are the eternal bain of any football club and this one is no different.
“You do need funds to create a winning team and this one will be no different.
“The higher you get the more expensive it gets to sustain a successful team.
“We are the best-supported team at this level though, and we will probably be one of the best-supported teams in the tiers above.
“With the young Scarborough-based players progressing through the ranks, that willl hopefully encourage more interest and more fans to come down and watch.
“We are all working hard behind the scenes to make sure that things run as smoothly as possible.”
The 40-mile round-trip to Bridlington from Scarborough is an obstacle the club still have to get around.
But Holland is confident that a berth in Scarborough will still be on the cards.
“We trust in the process and we trust that the plan will yield a community sports project,” he said.
“The council are not funding the venture directly, so it is a win, win, win situation for them.
“Once we do get back to Scarborough, we do face a big challenge.
“There is a generation of fans who have never seen a senior team in the town, who we have to persuade to come down to games.
“Then we have to persuade the old timers to come back down and watch us. You can’t just get into the town and expect the crowds to come down.
“We also have to work on sponsorship, we have to work hard to prove our aims to people of the town.
“Andy Troughton, our commercial director has done a great job.
“Our biggest challenge is yet to come though.
“We need to hone our marketing skills, you don’t have to be on the board to get involved.
“It is about increasing our profile and upping our game to take the club forward.”