A varied and bunper package of events and festivals are due in Scarborough this year.
They range from sporting specials to literature and music.
Area director for Welcome to Yorkshire Janet Deacon said: “Festivals and Events form an extremely important part of the destination offer and are key in extending the traditional summer season.”
Next month there is a day-long celebration of arts and culture at the Spa.
Coastival – A Different View is themed round light and includes video shows, workshops and music with a club night headlined by one-time chart-topper Boy George. It is on Saturday February 16.
The National Student Drama Festival returns to the town from Saturday March 23 to Friday March 29.
Centred at the University of Hull Scarborough campus, it is festival of discussions, workshops and performances with the plays open to the public.
Big names are expected at Scarborough Literature Festival from Thursday April 11 to Sunday April 14 with the main events taking place at the library in Vernon Road.
Previous guests have included Scarborough-born novelist Susan Hill, Jodi Picoult, Joanna Trollope, Lee Child, Joan Bakewell, Kate Adie and Roy Hattersley.
This year, for the first time, there is a fringe event focussing on local authors’ work.
Scalby Fair takes over the village with fetes and entertainment from Sunday June 16 to June 23.
Armed Forces Day will be held in the town on June 29. Parades and ceremony are planned to mark the worked of servicemen and women.
Seafest – a mix of culinary workshops and music – takes over West Pier and other venues from July 27 to 28.
“We are extremely lucky within the Borough that we now have such a diverse range of events, festivals and cultural activities which provide huge economic benefits to the area,” said Mrs Deacon.
“This year’s programme is proving to be absolutely fantastic. “There is something going on nearly every week which should really showcase what the destination has to offer and attract visitors from far and wide.”
Music-wise, fans can look forward to the Top Secret Blues Festival centred round the Cask.
Organised by Scarborough Blues Club, it will run from Tuesday March 19 to Sunday March 24.
Jam sessions, workshops and appearances by King King, The Producers, Derrin Nauendorf (Australia), Jo Harman, Grainne Duffy (Ireland), Harry Skinner and Dave Saunders, and The Revolutionaires are expected.
Headline acts will be supported by The Tom Townsend Blues Band, Laura Welburn, and Rhythm Zoo.
The 11th Scarborough Jazz Festival will be held at the Spa. It runs from Friday September 27 to Sunday September 29.
Once again big acts are expected at an event which in previous years has attracted Clare Teal, Claire Martin, Tina May, Stan Tracey, the National Youth Jazz Orchestra and Kyle Eastwood.
Last year, extra free events were programmed to great effect.
Staxtonbury which showcases local music talent and brings in bands from further afield is on from July 5 to 7.
The Open Air Theatre has already announced three acts: Leona Lewis on July 12, Status Quo on July 27 and McFly on August 30.
“It is events of this calibre which draw people to Scarborough,” said Graham North from the Forum forTourism.
“These and festivals are good news for the town. They make people think of the town in a different and positive way and increase its profile nationally and internationally,” he said.
Mr North estimated that a 6,000-seat sell-out at the Open Air Theatre puts £500,000 into the economy as people stay over in hotels and frequent restaurants, bars and shops.
Sport plays a big role in the town’s calendar and ranges from community fundraising events like Race for Life to the Cricket Festival at the North Marine Road ground from August 28 to 31.
This year there is motocycling action at Oliver’s Mount including Cock of the North on July 20 and 21 and the Festival of Speed in April.
Further afield Filey Folk Festival runs from Friday May 3 to Sunday May 5 and centres round The Station pub and other venues.
Robin Hood’s Bay Folk Festival runs from June 7 to 9.
Filey Town Festival – a celebration of arts and culture – runs from June 29 to July 7.
Muston Scarecrow Festival, postponed last year because of frequent downpours, is programmed to return from July 27 to August 4.
Whitby Lifeboat Weekend runs from Saturday August 3 to Sunday August 4 and Whitby Folk Week runs from Saturday August 17 to Friday August 23.
Agricultural shows also form part of the calendar. Malton Show is on July 21, Thornton-le-Dale hosts its event on Wednesday August 7 and Burniston Show is on August 26.