Guy and Melissa Hornby have taken over The White Swan, a 30-cover pub, and 42-pitch caravan park at Newton-on-Rawcliffe near Pickering.
They are now planning a major upgrade to the business ahead of an anticipated bumper spring and summer season following the £540,000 purchase.
Mr Hornby said: “We are investing a six-figure sum in doing up the pub and the caravan site, both of which have been well loved by the community and visitors alike but which have become rather neglected over recent years.
“We are already fielding an influx of bookings and enquiries from people extremely keen to secure a UK holiday and our location, here on the North York Moors, couldn’t be better.
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“The clock is ticking as we count down to being able to open the pub next month to serve meals and drinks in our large beer garden, as well as welcoming our first guests to the caravan site.
“Right now we’re in the process of completely refurbishing the pub and beer garden so that they are modern, clean and bright and the White Swan becomes an asset to the village of Newton-on-Rawcliffe once again.”
The property was marketed by commercial property estate agent Ernest Wilson. Michael Peel, sales manager at Ernest Wilson, said: “In our experience, businesses in the tourism sector are selling extremely well at the moment with this summer’s boom in UK holidays likely to continue to be a choice for more people than ever in coming years.”