Virgin Money had applied to Scarborough Council put its signs in place of the Yorkshire Bank logo on the premises in Huntriss Row.
The plan, which has been approved by the authority’s planning officers following a consultation period, stated that the bright red branding would not have an impact on the town’s Conservation Area.
The application added: “The proposed signage is unlikely to have a material impact upon the character of the building or surrounding properties, with the proposed signage adopting a similar palette of colours and construction to existing signage and the associated signage within the neighbouring properties.
“The proposal will not, therefore, look out of place or represent an inappropriate addition.
"The proposal is, therefore, acceptable in heritage terms within the Conservation Area.”
Virgin Money took over Yorkshire Bank in 2018 and has since been rebranding the banks.
As part of the plan, the bank’s rear entrance in Bar Street will also be fitted with the Virgin Money logo.
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