Businesses in Scarborough, Whitby and Bridlington can snap up Yorkshire Gift Card - here's how

Welcome to Yorkshire has today launched the Yorkshire Gift Card, a new initiative to encourage support for the county’s businesses from across the world, following the coronavirus crisis.
The Yorkshire Gift CardThe Yorkshire Gift Card
The Yorkshire Gift Card

The Yorkshire Gift Card will also promote and enable a financial boost for all tourism, hospitality and retail businesses involved across the county - and it is free.

As part of Welcome to Yorkshire’s tourism recovery plan post-Covid-19 - Reopen, Recover, Rebuild, the Yorkshire Gift Card is a way of locking in spend with tourism and hospitality organisations across the county.

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Starting now, any business in Yorkshire can register for free to accept the Yorkshire Gift Card, but before doing so must sign up to Welcome to Yorkshire’s new, free affiliate business membership tier at yorkshire.com/membership

James Mason, Chief Executive of Welcome to YorkshireJames Mason, Chief Executive of Welcome to Yorkshire
James Mason, Chief Executive of Welcome to Yorkshire

All Welcome to Yorkshire members can register to accept and benefit from the Yorkshire Gift Card, which will be available to buy online in early July.

Welcome to Yorkshire Chief Executive James Mason, said: “Affiliate Membership and the Yorkshire Gift Card are just two of our initiatives to help get Yorkshire back on its feet following Covid-19.

"We want to be able to speak to the whole industry and through our new entry-level affiliate membership, offering free support and resources, we will be able to do this.

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"Coupled with this, the Yorkshire Gift Card is designed to help lock in spend within the county so that businesses across the hospitality and tourism spectrum can benefit.

"If you’re a business owner I would encourage you to go and sign up right now to become a Welcome to Yorkshire Affiliate Member and to accept the Yorkshire Gift Card – it’s completely free to sign up to both and there are no hidden fees.”

By signing up to be an Affiliate Member with Welcome to Yorkshire, businesses will be able to access a raft of benefits including receiving weekly industry newsletters, accessing valuable business resources, being able to attend Welcome to Yorkshire webinars, vote for Welcome to Yorkshire’s charity of the year as well as being able to register to accept the Yorkshire Gift Card.

The Yorkshire Gift Card can be spent at a wide range of wonderful participating businesses across Yorkshire.

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On average, individuals who receive a gift card tend to spend an additional 35% over and above the value of the gift card - another reason for Yorkshire businesses to sign up to Welcome to Yorkshire’s new scheme.

Grantley Hall, The Deep, Masons Yorkshire Gin, Castle Howard and many more have already registered.

Welcome to Yorkshire Chairman Peter Box added: “The Yorkshire Gift Card is the perfect present, it will attract visitors to enjoy all the county has to offer and will be a welcome boost to Yorkshire’s tourism economy, worth £9 billion, but that has taken a hit as a result of the coronavirus crisis.”

Welcome to Yorkshire plan a full marketing campaign to launch the card from July onwards, so by signing up to accept the card NOW, businesses will directly benefit from the additional free advertising that this brings.