The salesmanship of Scarborough Athletic boss Steve Kittrick played a huge part in the club securing the signature of former Scotland Under-19 winger Will Annan.
The 21-year-old had a large number of irons in the fire following his release from Championship side Hull City, but Kittrick sold him the Boro dream and that proved to be enough.
"I spoke to a few clubs a bit higher up the football pyramid, but after I spoke to Steve I had pretty much made up my mind," said Annan, who was on loan at Tadcaster Albion last season.
"It was good at Tadcaster last season, I enjoyed the level, but that is nothing compared to what it will be like playing for Scarborough.
"Steve gave off so much ambition, I asked him what his plans were for next season and he told me he wanted to win the league, that sealed it for me.
"It is about the long-term as well, this club is really going places and I want to be a part of that.
"I'm just looking forward to getting going now and meeting up with the lads at the kit launch."
Another big selling point for Annan was the chance to turn out regularly in front of the large Flamingo Land Stadium crowds.
He believes that this factor will cushion the drop down through the levels from the Football League to the Evo-Stik Premier.
He added: "In the games I have played for Hull and Scotland Under-19s, they have always been in front of big crowds and I have always really enjoyed that.
"I played in front of 7,000 for Hull against Doncaster Rovers last season in the Carabao Cup and also in front of 10,000 against West Ham in the final of the Under-21 Premier League Cup final, which was the last game at Upton Park.
"They were great experiences for me, as were the games for Scotland against Belgium and the Czech Republic.
"I've heard that Scarborough are getting up to 2,000 fans for their games, which is amazing at that level.
"The fanbase, the ambition and the whole set-up of the club just makes you want to be a part of it."