Driving forward with new sites

A SCARBOROUGH forecourt operator is expanding with the acquisition of six new sites.

Skelly (Forecourts) Ltd, which is based at the Shell garage in Staxton, has announced it is taking control of six Shell sites in the Lake District and Scottish borders.

The move will bring the total number of sites operated by Skelly to 10, joining the Staxton site and three sites in Hull.

Sean Kelly, the company director who lives in the Scarborough area, said: “This is a fantastic opportunity for us as a business.

“2010 proved to be an incredibly tough year for many people, so going into 2011 we had a clear strategy of expanding the company.

“The present climate has influenced how we do business, many companies have struggled and some like ours have adapted. We believe we will add an enormous amount into these new sites.

“We were the Shell Gold Retailer, this is because we deliver exceptional customer service, great standards, a solid business and sites that are very aware of safety.

“The great thing about the Shell brand is we are able to offer a whole range of fuels to suit all our customers’ needs. Shell is a global brand and has sites all over the UK as well so we can offer business customers an unrivalled service.”

The new sites are in Barrow in Furness, Ulverston, Penrith, Carlisle, M6 Carlisle and Dumfries.

Following the acquisition the company will now have in excess of 100 employees as all the sites operate 24 hours a day, and the expansion has led to new jobs being created to aid accounts and payroll.

Mr Kelly has operated Shell Staxton for more than 12 years and worked for several local companies previously.

He said: “Coming from Scarborough and doing business in Scarborough has taught me an awful lot.

“The challenges we face in our town with the seasonal trade have helped me during the tough times over the past couple of years.

“In Scarborough we know we have to adapt our staffing and stockholding to meet the seasonal trends.

“The biggest lesson you learn in Scarborough though is we have to give great customer service, we have to be competitive and we must never relax because we need to impress our customers on every visit so they keep coming back to us.”