Businesses in Scarborough are being urged to cash-in on the Tour de France when the opening stages come to the region next year.
Welcome to Yorkshire is staging a series of Grand Depart roadshows in a bid to show firms how they can benefit from the visit of the world’s largest annual sporting event.
It comes after The Scarborough News revealed earlier this year that the race would bypass the town, sparking major disappointment from residents.
However, Gary Verity, chief executive of the regional tourism agency, stressed that the area could still capitalise on the event, which is expected to plough £100 million into Yorkshire’s economy.
He said: “While we were disappointed that the route could not reach all parts of Yorkshire - including the coast - 98 per cent of people living in the county are within an hour of the route. This is time for Yorkshire to shine - and that includes everyone living here whether you’re on the route or an hour away.”
Scarborough Cllr David Jeffels, who sits on the agency’s advisory board, added: “I do think the town will definitely stand to benefit. I would encourage businesses to get involved.”
A date for a Scarborough roadshow is expected to be announced soon. People can register to attend at www.yorkshire.com/industry