Is Victoria Road set to be a quality street?

Hanover Road above has benefitted from investment. Can they same be achieved on Victoria Road, below?
Hanover Road above has benefitted from investment. Can they same be achieved on Victoria Road, below?

SHOPKEEPERS have welcomed a project that is set to breath life into a Scarborough shopping street.

Scarborough Council are looking to find shop owners to fill empty spaces on Victoria Road after the success of a similar project in neighbouring Hanover Road.

Over the last 12 months, the project in Hanover Road saw five new businesses moving on to the street with two existing businesses expanding to bigger premises.

It’s helped to transform the once struggling street into a recession-defying success story.

Andrea Willis Designs was one of the two stores which expanded as a result of the original project last year. Andrea Willis, the stores owner, believes it has benefited her business enormously.

She said: “I moved over from the little shop last year and ever since then business has been fantastic.

“I now have more space, which means that I can produce more goods to sell, and the street now looks great. It’s so busy, and everybody seems to be doing well.”

Currently, only one store on Hanover remains empty, although with interest high, the council believes the street could be full by the end of the year.

It’s now hoped the scheme will help change the fortunes of Victoria Road, which, according to shop owners on the street, has seen a decline in business over the past few years.

Mel Hemsley, who owns Wrightson’s Ironmongers, said: “What they are doing is a good idea.

“We’ve had a drop in business since the council were working on gas pipes about six years ago.

“It would be great to get people back shopping around here, especially if you look at how well Hanover Road has done.”

Currently both shops 102 and 104 are available for lease, with the council even promising to carry out a scheme of internal refurbishment.

In the meantime, local artist Janilaine Mainprize is using the window of space 104 to display her artwork to try and entice potential businesses to the area.

Scarborough Borough Council Asset and Risk Manager, Martin Pedley, said: “Hanover Road is unrecognisable to how it was just a few years ago and it’s great to see a thriving business community there once more.

“We are now looking to adopt a similar approach with the vacant units in Victoria Road and are inviting interested tenants to come forward.”

Anyone interested in any of the shops available for lease, contact Louise Dudman at Scarborough Council on 01723 232412 or emailing