A NEW lease of life has been given to a prominent Scarborough shop as a growing business moves to bigger premises.
Dottie Lottie Shoes, formerly of Bar Street, has moved to St Nicholas Street under the new name Nichols.
The shop was previously occupied by the popular china shop Henry Dell, which operated out of the premises for 16 years.
The move comes as a result of Dottie Lottie outgrowing its old premises.
Owner Sue Beecroft said: “We needed more space because as a business we had outgrown the old shop.
“This unit is so much bigger and gives us more room to display.
“We planned to move around six months ago, and have invested a lot to make it a nice environment for our customers. We are really pleased with how the shop looks.”
The business was renamed Nichols, in honour of its new location in St Nicholas Street, and in a bid to appeal to an older audience.
Mrs Beecroft added: “We stock a lot more adult shoe brands now, and felt Dottie Lottie was quite a young name and didn’t reflect this.
“However we haven’t lost Dottie Lottie entirely as that is the brand we have built up over the years.
“It is still incorporated within the new shop and online.
“We just wanted the outside of the shop to look more appealing to adults and teenagers.”
The move has seen the shop occupied for the first time since July last year, when Henry Dell had to close following the death of its owner Chris Bostock in March.
Henry Dell was founded by David Bostock in 1954, when he opened a shop in Victoria Road. The name Henry Dell was taken from David’s middle name and his wife Ruth’s family name.
Plans to convert the unit in to an American style diner had been submitted to Scarborough Council, though the lease was given to Nichols before planning permission was granted.