Rise in footfall over festive period puts traders streets ahead

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BUSINESS is booming for Scarborough traders as this year’s Christmas and New Year sales prove to be the busiest for three years.

Town centre footfall figures for the week between December 26 and January 1 were 15.7 per cent higher than last year.

The figure of 156,687 is also up on 2009’s total of 148,807, which was deemed to be a busy year.

Footfall in Scarborough is calculated using cameras in Westborough, which electronically clock the number of passers-by.

Nick Taylor, Scarborough Council’s investment manager, who receives the data, said: “A rise in footfall, while it is great news, it was expected considering the improvements in the weather.

“However to top 2009’s figures as well is excellent as that was a busy year.

“We had a very strong Boxing Day too this year, the strongest in three years.

“I think people were out looking for a bargain, and making the most of the sales, which is good news for retailers.”

Footfall in Scarborough on Boxing Day alone was 27,427, almost double 2010’s figure of 15,700 and up 4,027 from 2009.

Janet Jefferson, president of Scarborough Chamber of Trade, said: “I think it has been an excellent time for traders. I’m not surprised that the footfall is up because of the volumes of people that have been in the town, and the seafront and foreshore area.

“The weather has had a significant impact which has been for the good of the town. We are genuinely very pleased with the results of the Christmas period.

“The week between Christmas and New Year is one of the busiest of the year and it has met all expectations this year.”

Footfall during the week before Christmas was also up on 2011, rising from 115,968 to 141,500.