North Yorkshire Police are concerned for a Leeds lady reported missing in Scarborough town centre.
Julie Edmead was last seen around 11.40am in Foreshore Road outside the Newcastle Packet.
The 66-year-old suffers from dementia and is said to be very chatty with people.
She is described as a petite black female, around 5ft tall and was last seen wearing dark leggings, a black zip top, a turquoise t-shirt, a pink checked hat and a green shoulder bag.
Julie has been to Scarborough before but is unlikely to recognise places.
Contact North Yorkshire Police on 101 quoting log 275 with any information.