A new project by Coventry University is to pay couples £400 to get raunchy on film to promote safe sex.
The university, which has a campus in Scarborough, is targeting three sets of “real lovers to be tastefully shot” having sex in “natural settings”, including a car and a student room, to promote the message that using a condom doesn’t kill the mood.
The videos are part of the university’s Chance2Change Project which aims to encourage people aged 15 to 24 to use condoms.
However, project leader Dr Katie Newby said that the videos would only be available to people over 18 years old as part of an initiative designed by the project called Wrapped.
Dr Newby said: “We applied for funding to develop this piece of work for that age group and wanted to partner up with a company offering self-testing to young people."
The estimated annual cost to the NHS for STI treatment is £620 million with Dr Newby hoping the initiative would reduce this figure.
“We are hoping that the work will ultimately reduce the incidence of sexually transmitted infections amongst young people through increasing their use of condoms,” she said.
For more information visit c2c.coventry.ac.uk