A man has died and another is in hospital with serious injuries following a crash on the A614 at Ruston Parva.
Traffic was diverted through Harpham and Kilham after police closed the road shortly after the crash which happened at 5.50pm yesterday (August 15).
A blue Renault Megane, driven by a 53-year-old man from Malton, was travelling northbound along the A614 from the direction of Driffield towards Bridlington.
A silver coloured Ford Focus C-Max, driven by a 44-year-old man from the Bridlington area, was travelling in the opposite direction.
The two vehicles were involved in a head on collision which resulted in the death of the Renault driver who was pronouced dead at the scene.
The Ford driver sustained serious injuries and was airlifted to Hull Royal Infirmary for treatment where he remains in a serious condition.
The road was closed until shortly before midnight to allow emergency services to get through to the scene and police collision investigators to examine the location.
A police investigation to establish the circumstances surrounding the crash is now underway and officers have appealed for any witnessses to come forward.
Anyone who saw the two vehicles collide should contact Humberside Police on the non emergency number 101 referring to log number 563 of 15 August 2012.