Ardent Volvo driver Keith Taylor has taken delivery of his 20th model from Malton dealership Ray Chapman Motors.
He has now clocked up 42 years as a customer there.
Mr Taylor’s first car from the Swedish manufacturer was a Volvo 144 bought in 1975 for just £1,865.
Mt Taylor said: “Throughout the 42 years I have been a customer I have received a flawless service which has always been courteous and efficient as well as friendly. I have not experienced such high levels of customer care elsewhere.”
Dealer principal Duncan Chapman said: “It has been a pleasure to welcome Keith to upgrade his Volvo every few years over the past two decades.”