A campaign to shed some light on “Scarborough’s best kept secret” is under way.
A group of traders is hoping to make people aware the council car parks in the town are free after 6pm.
Although the revelation is not new, as car parks have been free to use on an evening for a number of years, the group feels that many people in the town are not aware of this.
It is hoped that by spreading the message more people will use the town centre and attractions on an evening, therefore boosting the night-time economy,
John Senior of the South Bay Traders’ Association told The Scarborough News: “Some of our members were talking about it we realised the nobody seemed to know that you could park for free after 6pm.
“I said ‘this is the best kept secret in town if members of this group don’t know about it’ so we decided we would do something about it.
“We noticed that a lot of our customers are rushing back to their cars at 5.30pm and 6pm to avoid a charge when they have no need to do so.
“With the help of Scarborough Borough Council, in particular councillor Janet Jefferson and Penny Mardsen, we came up with a simple poster campaign and have been running around town putting them up.
“As I was doing it someone came up to me and said ‘John you’ve pulled a rabbit out of hat here, this is amazing news, well done’ and I told him that it had actually been going on for years.
“We want to let people know that they can come in on the night and use the restaurants without being charged.”
Cllr Janet Jefferson said she was pleased that more people might learn about this parking concession.
She said: “Since we started putting up the posters we have found that people who have lived in Scarborough for many years did not know about this.
“It is easy to assume therefore that visitors will also not be aware.”