Heroes scheme in London after tragic attack

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Scarborough’s Heroes Welcome scheme could soon be in force across the whole of London following recent events in Woolwich.

The scheme, which helps people publicly express their support for the armed forces, was picked up by London newspapers The Evening Standard and Metro, following the murder of drummer Lee Rigby.

John Senior, who founded the scheme in May 2008, met with editor Sarah Sands to discuss the move and was delighted with her response.

He said: “Basically, off her own back, she had already launched the Heroes Welcome scheme at the Evening Standard office.

“There were posters and stickers all over the place, which was wonderful to see. We had a long chat and she fully understood the scheme. It’s all about a sticker and a smile.”

The newspaper is now working in partnership with the Taxi Drivers’ Association of London, which is already promoting the scheme.

Mr Senior has already had many London businesses getting in touch about posters and stickers, which are all produced in Scarborough from an original Scarborough Evening News design.

He said: “Adverset, Qdos and HQ Theatres are co-sponsoring the London campaign, which we are very grateful for. It’s very much Scarborough and very much a team effort, which is now being taken on all over the world.”